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Our process

The secret sauce to our success: our process.

Custom mobile apps and web products built at O2SOFT are designed for robustness and scalability, and geared to deliver a fast return on investment. How we get there is a well-rehearsed, strategically managed process.

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Clutch Top app development company

It's all about you.

If you haven't been able to make it work in the last six months, it's time to make a change, or take a chance. Around 70% of software projects fail: budget constraints, going too big from the start, the wrong partner, and too many reiterations in too short a time are the usual reasons.

At the end of the day, if it doesn't work, it doesn't matter how hard you tried. You stand to lose the most by betting on a losing horse, so talk to an experienced partner and find out what is going wrong.

15 years of product experience, brought to your table.
Working through a product plan together

How we think about every project.

Four principles sit underneath every engagement, whatever the size of the product or the team.

Outcome-oriented approach

First we agree how success will be measured. Then we learn your current process, how you solve problems today and where the real opportunities are, and build a project plan that fits the way you already work.

User-oriented design

Your customers and staff are the real end users. We work with them throughout, learning what motivates them, what gets in their way and which jobs they need done, so the result is easy to use and efficient.

Fast ROI: seeing is believing

Bespoke software is not cheap, but growing companies with tailored systems gain a real competitive edge. Our goal is to get your new system running as quickly as possible, so the return starts straight away.

In for the long haul

Software is rarely "finished": most of its lifetime cost comes from upgrades and infrastructure. We stay with you for the duration, hosting, maintaining and managing your system so it costs less and lasts longer.

Ways we can work together.

Project success is the only fair way to rate a technical partner, so we peg our success to yours. To keep surprises away from both sides, every engagement follows the same proven stages.

01

Pre-project consulting

Finding product-market fit is the most critical stage of starting a business. To find it, founders need to focus on their customers, gather feedback and adapt the product accordingly.

Every project starts with a 5-day discovery sprint based on the well-known Google Ventures approach, ending with validation by real users.

Day 1Choose the problem to solve
Day 2Define how it will be solved (feature set)
Day 3Map the user flows (storyboarding)
Day 4Sketches and rough mockups (prototyping)
Day 5Validation by real users

Goals

  • Identify the most important solution or feature set
  • Proof of concept: confirm we are building the right product
  • Validate your assumptions with real users
Pre-project consulting
02

Design

User journeys are defined from the results of the discovery phase, and our UX designers turn them into smooth, engaging experiences.

Our visual designers then bring in your brand to appeal to your audience. We are big believers in clean, simple interfaces that let people get things done quickly.

Goals

  • Iterate on the concept and designs before development
  • Gather feedback and adjust before any code is written
  • Create a fresh brand and concept your customers will enjoy

Deliverables

  • User journey map
  • Wireframes of the key flows
  • A distinct visual identity for every screen (UI design)
Design
03

Development

Flexibility is key when building a new product, so we work in an Agile way: you get frequent alpha builds to test, gather feedback and adjust as a founder.

Alongside development, our QA team makes sure every new feature works and that existing flows keep working as the product grows.

Goals

  • A bug-free product that performs as intended

Output

  • A fully tested, pixel-perfect app that matches the designs and specification
  • A high-performing back end, built to the same standard as the front end
Development
04

Lifetime support

Our job is to keep you focused on growing your brand while we provide the tools you need to lead in your market.

Whether you are a startup or an established enterprise, we help you maintain your apps and extend their lifetime value and usefulness.

Lifetime support
05

Quality-of-life things

You should be running and growing your company, not worrying about servers. We safeguard your investment and keep your infrastructure in shape 24 hours a day, 7 days a week.

We manage hosting for our clients and serve millions of users a day, with simple pricing, attentive support and continuous feature improvements.

Quality-of-life things

What we are learning, written down.

Notes from delivery, not marketing posts. Read the blog

Have a product in mind?
Let's build it.

Whether you are starting from an idea or rescuing something already in flight, the first conversation is free and useful either way.

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No sales sequence. One reply from the person who would scope the work.