The Tour Planner
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Tourily is an app idea by a Gibraltar based
tour-provider we helped realize in only 5 months.
The client was a local tour provider who wanted to improve his customer base massively and gain tactical advantage over competitors in one fell swoop as none other than the client has their own apps.
The service offerings were sight-seeing, activities and entertainment.
Online one-click booking
Online Payment with 1 day escrow
Location history to facilitate escrow
Calendar Integration and Push Notification
Email and SMS Integration
Launch & Maintenance
Created marketing materials
SEO for AppStore
Analytics and link attributions
Conducted advertising campaign on the AppStore
Multi-device manual testing
A competitive advantage of high magnitude
While the client’s competitors followed a more traditional approach, the client opted for native apps to ensure that they maximised their reach and positioning. The client had the sector experience and we translated it into the app to position offerings according to the request.
We assisted the client sort the location by categories such as ‘sight-seeing’, ‘activities’ and ‘entertainment’ and tabulated the offerings in three separate views in the apps. This helped the client differentiate their services and charge according to the demand.
Location based suggestions
‘Near-me’ feature allowed the client’s customers to see the locations near them, and then book a guided tour to a location of their choice.This increased the order frequency for the client massively.
The client was kept up to date on their daily, weekly, monthly and quarterly bookings, their most and least visited locations, their most and least popular services, and feedback analysis through powerful BI reporting.
Key Take Away
Taking a mobile first approach definitely paid dividends as the client was able to expand their reach throughout the Europe. Working with partners and their own offices,the client was able to book their tours fully in just 6 months.
The client was able to gain insight into their own business through powerful BI reporting and turn their business into a well-oiled machine by tweaking operations according to the reporting.
The clients were happy to use the app because
of it’s simple but intuitive user-interface,
and because the app provided location-based
touring options and immediate booking and
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